The concept behind Dr. Jekyll & Mr. Hyde packaging was based around the creation of a special edition combo of gin and tonic. When mixed together, the pair of drinks make a distinctive and cohesive concoction, with one as soft and the other as hard and alcoholic.
Designer Eduardo del Fraile exercised a playful and pop cultural approach to the set with each product representing one of two personalities in the same individual. The Strange Case of Dr. Jekyll & Mr. Hyde made for quite the intriguing comparison.
For PM Invest, del Fraile bottled the beverages into clear beakers to evoke a scientific reference. The concept is sufficiently interesting on its own, only to be enhanced by the bright colors of the liquid within the flasks.
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Scientific Bottle Branding
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