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Spring Water + Alcohol = Smirnoff Source Looks Like a Bottle of Water Edit


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Spring Water + Alcohol = Smirnoff Source Looks Like a Bottle of Water (VIDEO)
Published: Jul 19, 07
Comments: 2
Views: 6,235

Packaged to look like bottled water, Smirnoff Source tastes like vodka with a hint of citrus, but is actually a malt beverage.  It is being marketed as an alternative to light beers; it is lighter in taste, calories, carbonation, and alcohol. It’s also lighter than other malt beverages on the market weighing in at a whopping 3.5% alcohol content. The only thing that’s not light about source is its pricetag. Four packs are being sold for about $10.

References:  usatoday

Filed In:  commercials drinking lifestyle marketing








Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of Spring Water + Alcohol = Smirnoff Source Looks Like a Bottle of Water or comment.

corwyn strout on Jul 25, 07  0 Trends   3 Comments
what next...water with tobacco!
corwyn strout on Jul 25, 07  0 Trends   3 Comments 0
drug rehab on Jul 26, 07  0 Trends   1 Comments
Wow. It seems like a mighty cool bottle and idea, but why have a liquor bottle that looks like a water bottle, if not to provide drinkers with more motivation to try to get away with drinking and driving and drinking in public? There are so many other cool bottles Smirnoff could have gone with for this, but one that looks like a water bottle? We may be getting more calls from people with DUI and open container charges looking for rehab and children being expelled for bringing "Smirnoff water" to school. The bottle looks great, but...really???
drug rehab on Jul 26, 07  0 Trends   1 Comments 0

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Spring Water + Alcohol = Smirnoff Source Looks Like a Bottle of Water