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Small Sake Simplifies the Traditional Alcoholic Beverage for Modern Times

By: Meghan Young - Published: • References: smallsake & coolhunting
With different cultural experiences at people's fingertips nowadays, it's not surprising that companies are looking to brand products in a way that stays true to their origins while being universally understood and recognized; Small Sake is one of the products. When sushi took the Western world by storm, so did the traditional Japanese spirit. Instead of struggling to remember one's favorite brand, Hong Kong-based Swede Pontus Karlsson decided to simplify matters with Small Sake.

A quality drink that does away with ceremony, Small Sake is brewed in Nara Prefecture, Japan's Kansai area, from Hitomebore rice that has had 30% of the rice polished away. Packaged in a cute can, Small Sake has a pale silver hue with notes of nuts and tropical frui Stats for Canned Japanese Spirits Trending: Older & Mild
Traction: 1,249 clicks in 77 w
Interest: 1.8 minutes
Concept: Small Sake
Related: 70 examples / 54 photos
Segment: Males, 18-55+
Comparison Set: 26 similar articles, including: dairy-disguised alcohol, illustrated origami logos, and crisp paper-wrapped packaging.