The Smirnoff Black Cans Are Minimal, Elegant and Easy to Identify

By: Laura McQuarrie - Published: Nov 15, 2013 • References: landor & thedieline
These designs for the line of three SMIRNOFF Black beverage cans is simple but bold. The cans were designed by Landor Associates and differentiates the three SMIRNOFF ICE Black flavors by color. The alcoholic ICE Black drinks come in three flavors: Lemon Lime, Fruit Punch an Watermelon, which are represented by three basic, corresponding colors.

The information on the tall cans runs in a vertical line, which puts the brand name, alcohol content and additional information on a single plane for easy reading.

Simply by using a color plus black, the canned SMIRNOFF packaging makes it easy for consumers to know exactly what they'll be purchasing when they make a purchase. Since this variety of flavored malt drinks has an 8% alcohol content, the intensity of this packaging is fitting. Stats for Matte Black Beverage Cans Trending: Older & Average
Research: 1,986 clicks in 132 w
Interest: 1.1 minutes
Concept: Smirnoff Black
Related: 47 examples / 36 photos
Segment: Males, 18-35
Comparison Set: 17 similar articles, including: spring water + alcohol = smirnoff source looks like a bottle of water, peelable booze bottles, and glowing graffiti advertisements.