These designs for the line of three SMIRNOFF Black beverage cans is simple but bold. The cans were designed by Landor Associates and differentiates the three SMIRNOFF ICE Black flavors by color. The alcoholic ICE Black drinks come in three flavors: Lemon Lime, Fruit Punch an Watermelon, which are represented by three basic, corresponding colors.
The information on the tall cans runs in a vertical line, which puts the brand name, alcohol content and additional information on a single plane for easy reading.
Simply by using a color plus black, the canned SMIRNOFF packaging makes it easy for consumers to know exactly what they'll be purchasing when they make a purchase. Since this variety of flavored malt drinks has an 8% alcohol content, the intensity of this packaging is fitting.
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