Entertaining Exercise

Fitness is given a fun-focused overhaul for the busy consumer

Implications - Consumers are concerned about their health more than ever, which has prompted a number of innovations that focus on delivering a fun experience to get in shape. Using video games and social interaction as a means to entertain, the solutions target younger generations that are accustom to digital means of entertainment.
SCORE: 3.3
Mild Top 5 Examples: 12,924 Total Clicks Oct 13 - Jul 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: LifestyleSportsHealth
Fitness-Encouraging Playgrounds - Attivo by John Ditchburn Helps Children Become More Active
SCORE: 5.1
Warm 4,382 Clicks Pub: May 28, 14
Fitness-Encouraging Playgrounds
Attivo by John Ditchburn Helps Children Become More Active
A focus on health and fitness for children is becoming more of a priority as modern society comes to grips with the negative effects of processed foods and hi-tech distractions; Attivo by John... [More]
Full-Body Virtual Gaming (UPDATE) - The CES 2014 Virtuix Omni Debut Displays a Sleeker Design
SCORE: 4.5
Warm 3,903 Clicks Pub: Jan 10, 14
Full-Body Virtual Gaming (UPDATE)
The CES 2014 Virtuix Omni Debut Displays a Sleeker Design
The CES 2014 Virtuix Omni debut was exciting not only because people were given the chance to try out the all-body virtual reality gaming system, but because it displayed a sleek new design. A huge... [More]
Club-Recreating Exercise Franchises - Clubbercise Classes are a Club Anthem-Playing Fitness Party
SCORE: 2.1
Mild 1,825 Clicks Pub: Jul 17, 14
Club-Recreating Exercise Franchises
Clubbercise Classes are a Club Anthem-Playing Fitness Party
If you enjoy dancing to burn off calories, this British fitness party franchise might appeal to you. Clubbercise was started be three friends who grew frustrated with what they considered to be a... [More]
Music-Pumping Workout Headbands - The AcousticSheep RunPhones Were Unveiled at CES 2014
SCORE: 2.6
Untested 812 Clicks Pub: Jan 13, 14
Music-Pumping Workout Headbands
The AcousticSheep RunPhones Were Unveiled at CES 2014
One of the most recognized products at this year’s Consumer Electronics Show was the AcousticSheep RunPhones. This unassuming device received the 2014 CES Innovations Design and Engineering award.... [More]
Mobile Core Workouts - The Drift Balance Board Prepares You Well for Boarding Sports
SCORE: 1.6
Untested 2,002 Clicks Pub: Oct 24, 13
Mobile Core Workouts
The Drift Balance Board Prepares You Well for Boarding Sports
Using a regular balance board is a great way to improve your core muscles and your stability, but for an extra challenge, give the Drift Balance Board a go. This doesn’t simply have a single... [More]