Packaging for the Laguna Sweet Liqueur Captures Island Decadence

By: Laura McQuarrie - Published: Jul 8, 2014 • References: armbrand & packagingoftheworld
Sweet liqueur is typically thought of as "girly" and instead of fighting this label, ARMBRAND developed a female-targeted packaging for the cream liqueurs for manufacturer Rodnik ZAO. Liqueurs are commonly packaged in short, stubby bottles but these Laguna bottles are elegantly elongated, literally making the bottles and their long necks tower head and shoulders over the products of competitors.

The delicious flavors like Caramel Cream, Aroma Chocolate, Mojito and PiƱa Colada are labeled with luxurious gold elements, which blends beautifully with the natural coloring of the products. The bottles have a beachy, tropical theme with images of islands, clear blue skies and palm trees. It's a subtle detail, but the Laguna label is has a shapely form that looks just like the hurricane glasses that cocktails are usually served in. Stats for Tropical Liqueur Bottles Trending: Older & Average
Research: 1,747 clicks in 97 w
Interest: 1.7 minutes
Concept: "sweet Liqueur"
Related: 55 examples / 42 photos
Segment: Females, 18-55
Comparison Set: 20 similar articles, including: numeric liqueur bottles, tabbed bottle branding, and playful liqueur branding.