Nola was developed as a new brand by Diego and Blow Creative, launched as a line of vodka spritzer drinks that would appeal specifically to women, giving wine a run for its money. The ready-to-serve drinks come in both canned and bottled varieties, including fruity mixes of Raspberry & Elderflower and Watermelon & Strawberry flavors.
Packaged in tall, slender bottles, Nola spritzers have a distinctive wine-like look to them, which was intentional to show how comparable the light, fruity drinks are to wine. However, the Nola vodka spritzers actually have about 35% fewer calories than a glass of Pinot Grigio, as well as less alcohol by volume, making the drinks highly appealing for social gatherings and casual get-togethers on weeknights.
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