This Party Alcohol Packaging Concept Has Royalty Lose Their Crown Caps

By: Laura McQuarrie - Published: Jul 24, 2014 • References: & packagingoftheworld
There's a lot of alcohol out there that has very sophisticated branding, but this party alcohol concept by Brandiziac is like the antithesis to all of those stuffy drinks. Quite often, consumers are pressured into making a choice between a drink with a "velvet taste" and one with "the scent of plum and smoke" but Party Baron is a set of drinks that's above all, made to be fun.

Each of the drinks has a vibrant personality, which comes off through fun illustrated figures like the Party Baron, Bloody Baron and the Spooky Baron, representing different drink flavors like apple, blackberry and cherry. To really make the idea hit home, when the caps of the bottles are removed, the kingly figures literally appear to have their crowns removed, doing away with seriousness and tradition. Stats for Kingly Booze Bottles Trending: Older & Warm
Research: 2,343 clicks in 96 w
Interest: 1.3 minutes
Concept: "party Alcohol"
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Segment: Males, 18-35
Comparison Set: 19 similar articles, including: boozy bacon caesars, therapeutic wine branding, and vice-spiced rums.