Superstar

A.M. Baumann's Concept Vodka Cans Highlight Soft, Fruity Flavors

By: Laura McQuarrie - Published: Jul 2, 2014 • References: amb-design.net and packagingoftheworld
Blackout Vodka is a concept vodka can packaging developed as part of a personal project by A.M. Baumann that highlights the vibrant and fresh flavors of each drink.

The can designs are unusually feminine, featuring varieties like cherry, hibiscus, peach, diamond and litchi, which are presented with a soft pastel-like color palette. As well as color, each can is differentiated by a small symbol that captures the essence of the drink. Additionally, each of the cans is adorned with an icon of a head wearing an almost tribal headdress that shows off the indulgent style of the drink. The premium line of vodka drinks are presented in cans with a matte finish and a confident slogan that reads: "You’re gonna love it."