Adultized Adolescence

Campaigns feature kids in a mature manner to reflect a confident generation
Implications - Straying away from the traditionally innocent notion of children, campaigns are showcasing kids in a more mature circumstance. Showcasing children in adult situations, these ads reflect a generation that has rapidly matured with the aid of technology and mass media. This reflects an ongoing desire for mature expression among young people.
SCORE: 4.9
This Year and Mild Top 5 Examples: 5,970 Total Clicks Mar 13 - Jan 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Hipster Kids Smartphone Ads - The Amazon Fire Phone Campaign Cleverly Expands Demographic
SCORE: 6.7
This Year and Warm 2,747 Clicks Pub: Jul 21, 14
Hipster Kids Smartphone Ads
The Amazon Fire Phone Campaign Cleverly Expands Demographic
The Amazon Fire Phone might have been dubbed the ‘ultimate mom phone,’ yet the conglomerate is attempting to reel in a bigger demographic with its latest ad campaign. Clever and cute... [More]
Badass Spitting Ads - The Listerine Smart Kidz Campaign Shows That "A Good Boy Spits Like a Bad Boy"
SCORE: 4.6
Mild 1,503 Clicks Pub: Jun 13, 14
Badass Spitting Ads
The Listerine Smart Kidz Campaign Shows That "A Good Boy Spits Like a Bad Boy"
Children might naturally rebel against anything that is healthy for them like eating vegetables and taking showers, but the Listerine Smart Kidz ad campaign doesn’t shy away from their inner... [More]
Schoolyard Dating Woe Videos - The YouTube Promo Shows Adorable Kids Talking About Dating Problems
SCORE: 3.3
Untested 586 Clicks Pub: Mar 29, 13
Schoolyard Dating Woe Videos
The YouTube Promo Shows Adorable Kids Talking About Dating Problems
Anyone who has been around the block in the singles and dating scene these days knows all about single dating woes; so do these adorable kindergartners, apparently. In a very clever YouTube promo... [More]
Hate-Rejecting Soda Commericals - The Kid President Coca Cola Ad Encourages Happiness for All
SCORE: 4.1
This Year and Untested 246 Clicks Pub: Jan 27, 15
Hate-Rejecting Soda Commericals
The Kid President Coca Cola Ad Encourages Happiness for All
The Kid President Coca Cola ad rejects internet hate and encourages happiness for all. The commercial’s slogan is #MakeItHappy, a message that suggests web users should band together toward a... [More]
Child Actor Fashion Ads - The Armani Junior FW14 Campaign Stars a Suited Quvenzhane Wallis
SCORE: 1.9
Untested 888 Clicks Pub: May 23, 14
Child Actor Fashion Ads
The Armani Junior FW14 Campaign Stars a Suited Quvenzhane Wallis
The androgynous look isn’t just for grown up women as the Armani Junior FW14 ad campaign shows. Quvenzhan√© Wallis, star of ‘Beasts of the Southern Wild’ and the youngest Oscar... [More]