Adultized Adolescence

Campaigns feature kids in a mature manner to reflect a confident generation
Implications - Straying away from the traditionally innocent notion of children, campaigns are showcasing kids in a more mature circumstance. Showcasing children in adult situations, these ads reflect a generation that has rapidly matured with the aid of technology and mass media. This reflects an ongoing desire for mature expression among young people.
SCORE: 5.5
This Quarter and Mild Top 4 Examples: 3,715 Total Clicks Mar 13 - Jul 14
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DEMOGRAPHICS
Hipster Kids Smartphone Ads - The Amazon Fire Phone Campaign Cleverly Expands Demographic
SCORE: 7.8
This Year and Warm 1,853 Clicks Pub: Jul 21, 14
Hipster Kids Smartphone Ads
The Amazon Fire Phone Campaign Cleverly Expands Demographic
The Amazon Fire Phone might have been dubbed the ‘ultimate mom phone,’ yet the conglomerate is attempting to reel in a bigger demographic with its latest ad campaign. Clever and cute... [More]
Badass Spitting Ads - The Listerine Smart Kidz Campaign Shows That "A Good Boy Spits Like a Bad Boy"
SCORE: 5.5
This Year and Mild 759 Clicks Pub: Jun 13, 14
Badass Spitting Ads
The Listerine Smart Kidz Campaign Shows That "A Good Boy Spits Like a Bad Boy"
Children might naturally rebel against anything that is healthy for them like eating vegetables and taking showers, but the Listerine Smart Kidz ad campaign doesn’t shy away from their inner... [More]
Schoolyard Dating Woe Videos - The YouTube Promo Shows Adorable Kids Talking About Dating Problems
SCORE: 3.7
Untested 537 Clicks Pub: Mar 29, 13
Schoolyard Dating Woe Videos
The YouTube Promo Shows Adorable Kids Talking About Dating Problems
Anyone who has been around the block in the singles and dating scene these days knows all about single dating woes; so do these adorable kindergartners, apparently. In a very clever YouTube promo... [More]
Child Actor Fashion Ads - The Armani Junior FW14 Campaign Stars a Suited Quvenzhane Wallis
SCORE: 2.8
This Year and Untested 566 Clicks Pub: May 23, 14
Child Actor Fashion Ads
The Armani Junior FW14 Campaign Stars a Suited Quvenzhane Wallis
The androgynous look isn’t just for grown up women as the Armani Junior FW14 ad campaign shows. Quvenzhan√© Wallis, star of ‘Beasts of the Southern Wild’ and the youngest Oscar... [More]
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