Adultized Adolescence

Campaigns feature kids in a mature manner to reflect a confident generation

Implications - Straying away from the traditionally innocent notion of children, campaigns are showcasing kids in a more mature circumstance. Showcasing children in adult situations, these ads reflect a generation that has rapidly matured with the aid of technology and mass media. This reflects an ongoing desire for mature expression among young people.
SCORE: 5.8
This Year and Mild Top 4 Examples: 5,121 Total Clicks Jun 14 - Dec 15
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DEMOGRAPHICS
Hipster Kids Smartphone Ads - The Amazon Fire Phone Campaign Cleverly Expands Demographic
SCORE: 5.9
Warm 2,964 Clicks Pub: Jul 21, 14
Hipster Kids Smartphone Ads
The Amazon Fire Phone Campaign Cleverly Expands Demographic
The Amazon Fire Phone might have been dubbed the ‘ultimate mom phone,’ yet the conglomerate is attempting to reel in a bigger demographic with its latest ad campaign. Clever and cute... [More]
Badass Spitting Ads - The Listerine Smart Kidz Campaign Shows That "A Good Boy Spits Like a Bad Boy"
SCORE: 3.8
Mild 1,759 Clicks Pub: Jun 13, 14
Badass Spitting Ads
The Listerine Smart Kidz Campaign Shows That "A Good Boy Spits Like a Bad Boy"
Children might naturally rebel against anything that is healthy for them like eating vegetables and taking showers, but the Listerine Smart Kidz ad campaign doesn’t shy away from their inner... [More]
Kid-Run Banks - Record Bank's Financial Campaign Has Young Kids Run Its Bank for a Day
SCORE: 5.3
This Year and Mild 212 Clicks Pub: Sep 12, 15
Kid-Run Banks
Record Bank's Financial Campaign Has Young Kids Run Its Bank for a Day
Money management can be quite intimidating for the average person, so Record Bank created a unique financial campaign to show how easy banking can be. The stunt involved explaining banking to... [More]
Fashion-Punishing Christmas Ads - This Old Navy Ad Spot Puts Unfashionable Guests at the Kids' Table
SCORE: 5.8
This Year and Mild 186 Clicks Pub: Dec 5, 15
Fashion-Punishing Christmas Ads
This Old Navy Ad Spot Puts Unfashionable Guests at the Kids' Table
This humorous ad from Old Navy called ‘Kid’s Table’ stars Fred Armisen and Carrie Brownstein of Portlandia who get banished from the adult table for reasons they can’t figure... [More]