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These YASA Ads Show the Results of Taking a Selfie While Driving

By: Laura McQuarrie - Published: Jun 8, 2014 • References: yasa.org and coloribus
As selfies become more popular, there are some places that are more dangerous than others to snap a photo of yourself, like taking a selfie while driving. Now, it's estimated that about 9% of car accidents happen while the driver is taking a selfie. To emphasize the dangers of this, YASA (the Youth Association for Safety Awareness) tasked the Bold Creative Boutique agency to come up with a print ad campaign.

The printed YASA ads show drivers mid-selfie, while their cars spin out of control, presumably from being driven into or as a result of colliding with something. The #LastSelfie campaign also applies hashtags that these dim-witted drivers might use, like #broken and #jail, if they are fortunate enough to survive the accidents.