These YASA Ads Show the Results of Taking a Selfie While Driving

By: Laura McQuarrie - Published: Jun 8, 2014 • References: & coloribus
As selfies become more popular, there are some places that are more dangerous than others to snap a photo of yourself, like taking a selfie while driving. Now, it's estimated that about 9% of car accidents happen while the driver is taking a selfie. To emphasize the dangers of this, YASA (the Youth Association for Safety Awareness) tasked the Bold Creative Boutique agency to come up with a print ad campaign.

The printed YASA ads show drivers mid-selfie, while their cars spin out of control, presumably from being driven into or as a result of colliding with something. The #LastSelfie campaign also applies hashtags that these dim-witted drivers might use, like #broken and #jail, if they are fortunate enough to survive the accidents. Stats for Driving Selfie Awareness Ads Trending: Older & Buzzing
Research: 6,907 clicks in 103 w
Interest: 2 minutes
Concept: "selfie While Driving"
Related: 66 examples / 51 photos
Segment: Neutral, 12-35
Comparison Set: 24 similar articles, including: humorous selfie stick ads, mock celebrity selfies, and aggregated photo sharing apps.