Everyone has experienced being in two places at once one time or another and the El Universo Newspaper Cannes Lions 2014 ad campaign focuses on that feeling. Whether it is thinking about an event that is about to happen or something that one is putting off, more often than not it feels as though one has lost one's head. Yet in this particular case, the campaign reads, "We know where your head is at."
The El Universo Newspaper Cannes Lions 2014 ad campaign was conceived and executed by Koenig & Partners, an ad agency based in Guayaquil, Ecuador. It encourages people to submit their work for potential recognition. It was art directed by Fabián Martínez and Cesar Sepulveda.
Stats for Everyday Headless Ads
Trending: Older & Mild
Research: 1,472 clicks in 99 w
Interest: 1.4 minutes
Concept: El Universo Newspaper Cannes Lions 2014
Related: 29 examples / 22 photos
Segment: Neutral, 18-55+
Comparison Set: 10 similar articles, including: transformative reading experiences, driving selfie awareness ads, and tribute author books.
Everyday Headless Ads
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