Humorizing Maternity

A comical spotlight is put on moms to showcase a fun side to adulthood
Implications - Campaigns are showcasing motherhood in a humorous light to reflect a more contemporary view of adulthood. Featuring moms doing unexpected activities, these advertisements showcase a more youthful side to maternity, using elements of adolescence to connect with aging consumers.
SCORE: 6.4
This Year and Mild Top 4 Examples: 3,802 Total Clicks Dec 12 - Jul 14
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DEMOGRAPHICS
Newborn Safety Auto Commercials - Safety is Paramount in the New the Volkswagen Jetta Commercial
SCORE: 6.8
Hot 2,075 Clicks Pub: Feb 20, 13
Newborn Safety Auto Commercials
Safety is Paramount in the New the Volkswagen Jetta Commercial
The new Volkswagen Jetta commercial puts safety front and center with a quick, yet dramatic story of a couple and their newborn son. The commercial starts in front of a hospital as a mother is... [More]
Thug-Style Mommy Raps - 'The Motherhood' Featuring Fiat 500L is the Best Car Commercial Around
SCORE: 5.6
Mild 943 Clicks Pub: Dec 26, 12
Thug-Style Mommy Raps
'The Motherhood' Featuring Fiat 500L is the Best Car Commercial Around
‘The Motherhood’ featuring Fiat 500L is a hilariously imaginative way to showcase a car. Presenting motherhood as “another hood,” the smart ad takes everyday components of... [More]
Dancing Mom Snack Commercials - Big Lots is Featuring Hilarious Grocery Store Commercials with Moms
SCORE: 5
This Year and Untested 477 Clicks Pub: Apr 3, 14
Dancing Mom Snack Commercials
Big Lots is Featuring Hilarious Grocery Store Commercials with Moms
This catchy Big Lots grocery store commercial features choreographed moms shopping for Hostess snack products. Chicago agency O’Keefe Reinhard & Paul have released two new ads to... [More]
Awkward Adult Conversation Ads - This JetBlue Commercial Makes a Case for Booking Your Vacation
SCORE: 2.7
Untested 307 Clicks Pub: Jan 21, 13
Awkward Adult Conversation Ads
This JetBlue Commercial Makes a Case for Booking Your Vacation
One mom in this JetBlue commercial ends up more than a little embarrassed when her kids find something in her sock drawer they aren’t supposed to be playing with. The scene starts innocently... [More]
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