Humorizing Maternity

A comical spotlight is put on moms to showcase a fun side to adulthood
Implications - Campaigns are showcasing motherhood in a humorous light to reflect a more contemporary view of adulthood. Featuring moms doing unexpected activities, these advertisements showcase a more youthful side to maternity, using elements of adolescence to connect with aging consumers.
SCORE: 7
This Quarter and Mild Top 6 Examples: 6,839 Total Clicks Dec 12 - May 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Newborn Safety Auto Commercials - Safety is Paramount in the New the Volkswagen Jetta Commercial
SCORE: 6.5
Hot 2,301 Clicks Pub: Feb 20, 13
Newborn Safety Auto Commercials
Safety is Paramount in the New the Volkswagen Jetta Commercial
The new Volkswagen Jetta commercial puts safety front and center with a quick, yet dramatic story of a couple and their newborn son. The commercial starts in front of a hospital as a mother is... [More]
Motherly Texting Ads - Samsung's Funny Mother's Day Ad Looks at 'Texts From Mom'
SCORE: 8.3
This Quarter and Warm 1,779 Clicks Pub: May 9, 15
Motherly Texting Ads
Samsung's Funny Mother's Day Ad Looks at 'Texts From Mom'
Samsung’s funny Mother’s Day ad celebrates moms in a unique way: by highlighting their less-than-stellar texting skills. Moms are great at lots of things: whipping up meals with little... [More]
Thug-Style Mommy Raps - 'The Motherhood' Featuring Fiat 500L is the Best Car Commercial Around
SCORE: 5.3
Mild 975 Clicks Pub: Dec 26, 12
Thug-Style Mommy Raps
'The Motherhood' Featuring Fiat 500L is the Best Car Commercial Around
‘The Motherhood’ featuring Fiat 500L is a hilariously imaginative way to showcase a car. Presenting motherhood as “another hood,” the smart ad takes everyday components of... [More]
Possessive Parent Deodorant Ads - This Humorous Old Spice 'Mom Song' Ad Depicts Protective Mothers
SCORE: 4.9
Mild 770 Clicks Pub: Jan 8, 14
Possessive Parent Deodorant Ads
This Humorous Old Spice 'Mom Song' Ad Depicts Protective Mothers
This new Old Spice ‘Mom Song’ ad portrays a hilarious twist of mothers not letting go of their teenage sons as they turn ‘manly.’ Old Spice uses its new spray deodorant... [More]
Comical Parenting Ads - Similac's Commercial Reveals the Realities of Competitive Parenting
SCORE: 5.3
This Year and Untested 512 Clicks Pub: Jan 29, 15
Comical Parenting Ads
Similac's Commercial Reveals the Realities of Competitive Parenting
This hilarious Similac commercial is being touted as one of the most “honest” parenting ads out there. Rather than taking an approach that’s simple and heartwarming from the start,... [More]
Dancing Mom Snack Commercials - Big Lots is Featuring Hilarious Grocery Store Commercials with Moms
SCORE: 4.3
Untested 502 Clicks Pub: Apr 3, 14
Dancing Mom Snack Commercials
Big Lots is Featuring Hilarious Grocery Store Commercials with Moms
This catchy Big Lots grocery store commercial features choreographed moms shopping for Hostess snack products. Chicago agency O’Keefe Reinhard & Paul have released two new ads to... [More]