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You can always count on an Old Spice ad to leave you shaking your head with a smile on your face, as is the case with its latest piece ‘Cement.’

The over-the-top irony of this Old Spice ad is what makes it hilarious. Greg Jennings, a wide receiver for the Green Bay Packers, is found with his body distorted and half covered in dry cement. As if oblivious to the seriousness of his predicament, he gives a speech about positivity.

As he’s clearly in a negative situation, the irony of this Old Spice ad kicks in as he continues his speech. Right as he finishes his motivational talk, a muffler flies off a car from the overpass above him, lands by his feet and ignites! Jennings finishes with another casual talk about perseverance.