Ford Mexico's 'Características' Commercial Highlights Car Capabilities

By: Jana Pijak - Jul 4, 2016
References: ford.mx & youtube
Ford Mexico's 'Caracteristicas' commercial spotlights all of the exciting features that the new Ford Fusion 2017 model has to offer. The clever television campaign is captured in a dim studio that is later illuminated with colorful lighting along with animations that inform viewers about the vehicle's unique capabilities.

In addition to spotlighting the Ford Fusion 2017's user-friendly dashboard -- offering customizable music and podcast playlists along with smartphone connectivity and an intuitive GPS system -- this commercial by Ford Mexico also educates viewers about the car's led-powered headlights. The lights boast a unique look and fuse style with function while enhancing on-road visibility.

This informative car ad will entice tech-savvy Hispanic drivers thanks to its focus on car connectivity. Though centered around the digital features of the latest Ford Fusion model, this ad also keeps its facts simple, ensuring that it also captures the attention of more mature Hispanic consumers that may not be as tech-savvy as its target, Millennial demographic.