Superstar

The Metro Trains April Fools Day Campaign is Adorably Cautionary

By: Meghan Young - Published: • References: mccann.au and adeevee
The Metro Trains April Fools Day ad campaign shows yet another adorable series of events that can lead to an untimely death or, at the very least, some form of injury. One part cute, one part morbid and entirely cautionary, it is a prompt reminder that while this day can be all fun and games, it is never fun to take it too far. Not to mention being unsafe near fast trains.

Conceived and executed by McCann, an ad agency based in Melbourne, Australia, the Metro Trains April Fools Day ad campaign revolves around a kid pulling a prank on his parent. He sets up an elaborate trap that ends up throwing the parent into a roaring fire. Cue the laugh track.