Awkward Marketing

Taking a realistic approach, ads reference awkward family situations

Implications - Moving beyond picture perfect ideals, marketers are showcasing a more realistic side to family interaction. Referencing awkward situations, these ads shine a spotlight on the less glamorous aspects of family, using humorous circumstances to create a personal connection.
SCORE: 4
Untested Top 6 Examples: 5,943 Total Clicks Oct 12 - May 15
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DEMOGRAPHICS
Consumer Insight Topics: TechArt & DesignLive Arts
Awkwardly Bearded Hockey Ads - Visa Playoff Beard Campaign Integrates Fans in the NHL 2012 Season
SCORE: 3.9
Mild 2,971 Clicks Pub: Oct 2, 12
Awkwardly Bearded Hockey Ads
Visa Playoff Beard Campaign Integrates Fans in the NHL 2012 Season
The Visa Playoff Beard ad campaign depicts die-hard hockey fans in an awkward family photo in anticipation for the NHL 2012 season. Inspired by the hype around the discovery of awkward family photos,... [More]
Hilarious Menstrual Marketing - A Tween Lies About Getting it in HelloFlo’s Period Starter Kit Ad
SCORE: 4.5
Mild 1,048 Clicks Pub: Jun 19, 14
Hilarious Menstrual Marketing
A Tween Lies About Getting it in HelloFlo’s Period Starter Kit Ad
This comedic commercial for HelloFlo’s Period Starter Kit follows a young girl who lies about getting her period for the first time. Her mother, recognizing glittery nail polish on the ‘used’... [More]
Awkward Family Commercials - This Heartwarming Holiday Ad Series was Directed by Sofia Coppola
SCORE: 4.1
Untested 595 Clicks Pub: Nov 5, 14
Awkward Family Commercials
This Heartwarming Holiday Ad Series was Directed by Sofia Coppola
This holiday ad series makes crazy families (so all of them) seem normal. Directed by Sofia Coppola, four different Gap commercials use the tagline ‘You don’t have to get them to get... [More]
Awkward Family TV Ads - This Ad for the HBO GO App Shows How Uncomfortable Parents Make Everything
SCORE: 3.6
Untested 696 Clicks Pub: Apr 26, 14
Awkward Family TV Ads
This Ad for the HBO GO App Shows How Uncomfortable Parents Make Everything
As part of the promotions for the HBO GO app, HBO released a series of ads showing just how awkward it can be to watch a TV show with your parents, especially when the content is risqué. For these... [More]
Uncomfortable Holiday Ads - Maille's Holiday Commercial Ad Brings an Awkward Guest to the Table
SCORE: 2.9
Untested 293 Clicks Pub: Dec 22, 14
Uncomfortable Holiday Ads
Maille's Holiday Commercial Ad Brings an Awkward Guest to the Table
Maille describes its holiday commercial ad as “The awkward dinner party moment. We’ve all been there.” Whether or not you can relate to being in an uncomfortable position while sitting... [More]
Virtual Dinner Parties - The Doghouse Puts People Around the Table for an Awkward Family Dinner
SCORE: 2.6
Untested 340 Clicks Pub: May 13, 15
Virtual Dinner Parties
The Doghouse Puts People Around the Table for an Awkward Family Dinner
The Doghouse is a virtual reality short film experience that puts participants around a table for a virtual reality dinner. Using an Oculus Rift headset, people get to experience the film from one... [More]