Awkward Marketing

Taking a realistic approach, ads reference awkward family situations
Implications - Moving beyond picture perfect ideals, marketers are showcasing a more realistic side to family interaction. Referencing awkward situations, these ads shine a spotlight on the less glamorous aspects of family, using humorous circumstances to create a personal connection.
SCORE: 5.9
This Quarter and Untested Top 4 Examples: 3,746 Total Clicks Oct 12 - Jul 14
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Activity
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DEMOGRAPHICS
Awkwardly Bearded Hockey Ads - Visa Playoff Beard Campaign Integrates Fans in the NHL 2012 Season
SCORE: 4.5
Mild 2,409 Clicks Pub: Oct 2, 12
Awkwardly Bearded Hockey Ads
Visa Playoff Beard Campaign Integrates Fans in the NHL 2012 Season
The Visa Playoff Beard ad campaign depicts die-hard hockey fans in an awkward family photo in anticipation for the NHL 2012 season. Inspired by the hype around the discovery of awkward family photos,... [More]
Hilarious Menstrual Marketing - A Tween Lies About Getting it in HelloFlo’s Period Starter Kit Ad
SCORE: 6.5
This Year and Mild 596 Clicks Pub: Jun 19, 14
Hilarious Menstrual Marketing
A Tween Lies About Getting it in HelloFlo’s Period Starter Kit Ad
This comedic commercial for HelloFlo’s Period Starter Kit follows a young girl who lies about getting her period for the first time. Her mother, recognizing glittery nail polish on the ‘used’... [More]
Awkward Family TV Ads - This Ad for the HBO GO App Shows How Uncomfortable Parents Make Everything
SCORE: 5.4
This Year and Untested 447 Clicks Pub: Apr 26, 14
Awkward Family TV Ads
This Ad for the HBO GO App Shows How Uncomfortable Parents Make Everything
As part of the promotions for the HBO GO app, HBO released a series of ads showing just how awkward it can be to watch a TV show with your parents, especially when the content is risqué. For these... [More]
Awkward Adult Conversation Ads - This JetBlue Commercial Makes a Case for Booking Your Vacation
SCORE: 2.8
Untested 294 Clicks Pub: Jan 21, 13
Awkward Adult Conversation Ads
This JetBlue Commercial Makes a Case for Booking Your Vacation
One mom in this JetBlue commercial ends up more than a little embarrassed when her kids find something in her sock drawer they aren’t supposed to be playing with. The scene starts innocently... [More]