It's difficult to get a good family photo at the best of times, and these BandSports ads suggest that even the quick utterance of the word "cheese!" may be too much to ask for a satisfied sports fan.
The product being sold in these prints is a 24/7 sports channel that keeps viewers tuned into the action at all hours of the day and night. The prospect sounds like perfection those who enjoy more than a bit of baseball, basketball, football or hockey, but a comical side to the campaign will appeal to their snubbed family members.
Without making any contextual reference to TV or broadcast matches, the Ogilvy advertising agency of Brazil used wholesome family portraits to suggest the televised service in the background. These BandSports ads feature a group of smiling faces, with one distracted individual whose eyes are focused elsewhere.
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