The Mercedes-Benz AMG Christmas 2012 Video Turns up the Heat

By: Katie Pagnotta - Published: Dec 17, 2012 • References: hypebeast
The Mercedes-Benz AMG Christmas 2012 video turns into an unexpected baking lesson.

Normally you would expect Mercedes to simply showcase its vehicles in a holiday advert, but this year Mercedes has gone outside the box and made a witty video about cars and cookies. The suspenseful video builds you up to believe a group of men are fixated over the speed and acceleration of a vehicle on a race track. They constantly shout about raising the heat and as the anticipation builds, the car finally stops and the hood pops open. The grand reveal unveils a batch of fresh cookies under the hood. All of the cookies are decorated with Mercedes symbols and further promote its brand.

The Mercedes-Benz AMG Christmas 2012 video is inventive, suspenseful and a witty play on an advertising pitch. Stats for Car Company Cookie Adverts Trending: Older & Mild
Research: 446 clicks in 180 w
Interest: > 3 minutes
Concept: Mercedes-benz Amg Christmas 2012
Related: 91 examples / 70 photos
Segment: Males, 18-55+
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