Glico's 'Crisp Concert' is a Festive Musical Ad

By: Laura McQuarrie - Dec 17, 2014
References: adsoftheworld
This year for Christmas, Gilco is getting into the festive spirit with a musical ad presenting the 'Crisp Concert.'

In the commercial, a series of people is shown biting into Gilco's snacks, opening product lids and shaking packages to create a symphony of sounds. This is all done throughout a vibrantly decorated red and white warehouse space, which is animated in an amusing way to a popular Christmas tune. Near the end of the commercial, it all gets really elaborate, but it's definitely an impressive ad to watch all the way through since it was so well coordinated and the sounds are spot on.

Although Gilco's snacks may not necessarily be Christmas-themed, this is a great way to convey the spirit of the season in a way that's understandable to all.