Whistl's Delivery Ad Mashes Up Ballerinas and BMX Riders

By: Laura McQuarrie - Dec 15, 2014
References: whistl & prexamples
The holiday season may be all about bringing people from all walks of life together, but this delivery ad from Whistl mashes up two totally unexpected things–BMX and ballet.

The festive rendition of The Nutcracker Suite's Dance of the Sugar Plum Fairy features graceful ballerinas and agile BMX riders spinning, jumping and leaping to the well-known Christmas tune. Although these activities seem worlds apart, they come together beautifully in 'Ballet BMX.' Promoting that its services are based around "delivering something different," this is a clever way for Whistl to show a Christmas classic reinvented in a new way, especially during one of the busiest times of year for online ordering and shipping presents to friends and family members around the world.