Galactic Marketing

Sci-fi elements are added to unexpected ads for pop culture appeal

Implications - Stepping outside their market demographic, brands are infusing sci-fi references to add youthful appeal to their campaigns. Using drones and cult movie characters to bring attention to often stuffy concepts like cultural events and health care, these ad techniques reflect the need for more eclectic, yet approachable methods of brand reinvention.
SCORE: 4.4
Mild Top 4 Examples: 7,338 Total Clicks Apr 13 - Jul 14
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Activity
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DEMOGRAPHICS
Classical Pop Culture Ads - The Multicines Cultural Journeys Campaign is Clever and Comical
SCORE: 5.6
Warm 2,235 Clicks Pub: Jul 23, 14
Classical Pop Culture Ads
The Multicines Cultural Journeys Campaign is Clever and Comical
A series of classical pop culture ads is bringing attention to the importance of live arts to younger generations. By placing Robocop in a tutu while making Catwoman and Michael Myers perform... [More]
Fictional Motorcycle Delivery Ads - The Meo Telepizza Campaign Promotes Its Remote Food Function
SCORE: 4.8
Warm 2,433 Clicks Pub: Jun 17, 14
Fictional Motorcycle Delivery Ads
The Meo Telepizza Campaign Promotes Its Remote Food Function
The Meo Telepizza ad campaign promotes the pizza ordering function on the remote control. It reads, “On your video on demand. It’s not fiction.” Yet in a way it will feel surreal,... [More]
Stormtrooper-Inspired Auto Ads - The Star Wars Nissan Juke Commercial Promotes Individuality
SCORE: 3
Untested 2,025 Clicks Pub: Sep 4, 13
Stormtrooper-Inspired Auto Ads
The Star Wars Nissan Juke Commercial Promotes Individuality
The Star Wars Nissan Juke commercial proves that Disney, like George Lucas, isn’t afraid to work with car companies. You’ll remember that Volkswagen and Lucas made magic with the “Little Vader [More]
Sci-Fi Hospital Commercials - The GE Agent of Good Campaign is Inspired by 'The Matrix'
SCORE: 3.5
Untested 645 Clicks Pub: Apr 16, 13
Sci-Fi Hospital Commercials
The GE Agent of Good Campaign is Inspired by 'The Matrix'
The GE Agent of Good commercial heralds in a new future for hospitals. Although it compares it to ‘The Matrix,’ this future is not so bleak. Instead, by digitizing the system, everything... [More]