Superstar

The Havaianas Brazil Campaign Addresses Why Locals are Always So Happy

By: Meghan Young - Published: Jul 10, 2014 • References: adeevee
The Havaianas Brazil ad campaign may put a smile on people's eyes for its colorful visuals alone, yet accompanying the street art-like illustrations are blurbs about Brazilians. Addressing the perpetual smiles and happy moods, it boils it down to three facts: they live in a country people dream to vacation in, they know how to party and relax not to mention that they never suffer from a stone in their shoes.

Conceived and executed by AlmapBBDO, an ad agency based in São Paulo, Brazil, the Havaianas Brazil ad campaign was art directed by Bruno Prosperi with creative direction by Renato Simoes and Luiz Sanches. The images were vibrantly illustrated by Pirecco and Estudiorama with photography by Mariana Valverde. The Havaianas Brazil campaign itself will put people into good moods.