The Romanian Red Cross Campaign Shows That the Simplest Things Can Kill

By: Meghan Young - Published: Jul 16, 2014 • References: loweandpartners & adeevee
It only takes a single freak accident to radically change a person's life as this ad campaign revolving around deadly popcorn shows. It focuses on food in an attempt to encourage people to get first aid training. Choking on a kernel is much more common than one would think. The deadly popcorn campaign reads, "Apparently harmless things can kill in seconds."

Conceived and executed by Lowe & Partners, an ad agency based in Bucharest, Romania, the deadly popcorn is represented by a single kernel that has been shaped just like a skull. Art directed by Dan Costea with creative direction by Manuela Gogu, the eye-opening image was shot by photographer Florin Iorgulescu. Raluca Popa wrote the copy with includes a drastic statistic. Stats for Deadly Popcorn Ads Trending: Older & Warm
Research: 976 clicks in 96 w
Interest: 0.8 minutes
Concept: Deadly Popcorn
Related: 30 examples / 23 photos
Segment: Neutral, 12-55+
Comparison Set: 11 similar articles, including: physical transformation ads, abused princess ads, and helpless dog ads.