Superstar

The DStv Cesar Millan Campaign Shows How Canines See the World Differently

By: Meghan Young - Published: • References: ogilvy & adeevee
As people look at the DStv Cesar Millan ad campaign, a collective 'awww' will surely be heard from around the world. Although unappetizing meat-made objects lie front and center in each frame, as soon as people peruse the rest of the images, the hopeful and helpless look in the dogs' eyes will melt anyone's hearts. The campaign reads, "Because your dog sees the world a little differently."

Promoting the Nat Geo Wild channel, the DStv Cesar Millan ad campaign was conceived and executed by Ogilvy & Mather, an ad agency based in Johannesburg, South Africa. It was adorably art directed by Darryn Rogers with creative direction by Mike Martin and Carl Willoughby. The imaginative images were shot by photogrpaher Huw Morris. Stats for Helpless Dog Ads Trending: This Quarter & Popular
Traction: 1,350 clicks in 16 w
Interest: 0.8 minutes
Concept: DStv Cesar Millan
Related: 35 examples / 27 photos
Segment: Neutral, 18-55+
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