Superstar

The inXpress 2014 Campaign Turns Big Objects into Plushies and Sponges

By: Meghan Young - Published: • References: freewayreps & adeevee
Shipping items, big or small, can be filled with as many trials and tribulations as a person can imagine (often staying in their anxiety-ridden imaginations); so it is only natural that the inXpress 2014 ad campaign addresses these worries. The inXpress 2014 ad campaign depicts grand pianos, opulent fountains and heavy machinery as plushies, balloons and sponges to illustrate just how safe they are through customized freight solutions. It is only natural that they target people's imaginations through imaginative situations.

The inXpress 2014 ad campaign was conceived and executed by Freeway Reps, an ad agency based in Sydney, Australia. It was art directed by Nils Eberhardt with creative direction by Damon Stapleton. The playfully surreal images were shot by photographer Andreas Bommert and retouched by Toby Pete, Mark Sterne of Cream Studios. Stats for Softened Shipping Ads Trending: This Quarter & Popular
Traction: 1,334 clicks in 11 w
Interest: 1.2 minutes
Concept: InXpress 2014
Related: 46 examples / 35 photos
Segment: Neutral, 18-55+
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