Sprite’s Awkward Soda Pop Commercial Reenacts Youth Culture

By: Ian Andrew Panganiban - Published: Apr 8, 2013 • References: youtube & popsop
These awkward soda pop commercial is a new way companies are trying to relate to a younger audience.

Sprite’s new campaign entitled ‘Obey You’ features various clips of individuals in situations that many youths can relate to. From getting the cold shoulder on a date to drinking from the same soda bottle, these experiences reflect the modern day feelings and situations of the younger generation. One of the more humorous sketches shown has two young men awkwardly sharing a Sprite drink at their table. After the first guy takes a sip from the bottle the other guy takes a gulp afterwards.

Awkwardness is something many people can relate to, as this Sprite commercial demonstrates. Stats for Awkward Youth Commercials Trending: Older & Chilly
Research: 583 clicks in 162 w
Interest: > 3 minutes
Concept: Soda Pop Commercials
Related: 70 examples / 54 photos
Segment: Neutral, 12-35
Comparison Set: 26 similar articles, including: imprisoned model commercials, computerized smart pens, and problematic couples commercials.