Lululemon's Holiday Christmas Campaign Reminds You to Give Presence

By: Laura McQuarrie - Dec 16, 2014
References: blog.lululemon & marketingmag
This year, Lululemon's holiday Christmas campaign is not about presents—rather, it encourages everyone to 'Give Presence.' In a fast-paced world where it's difficult to know where to focus your attention, it's easy to forget those who matter in front of you while you're constantly bombarded by incoming messages, texts, calls and other distractions.

Lululemon's Give Presence campaign is introduced by several yoga teachers, meditation instructors and renowned lifestyle guides like Gabrielle Bernstein and Danielle LaPorte. All of their messages is essentially the same—the best gift you can give someone this holiday season is your undivided attention.

With the #GivePresence holiday campaign, Lululemon collaborated with four international artists and Felt to create an app that turns e-cards into artful handwritten greeting cards that will be given away in-store to customers when shopping.