This Disney commercial truly captures the magic of a child's joy. The ad is a compilation of home video style clips from several different families at the moment they tell their kids they are going to Disney Land in Paris.
One family tapes gift wrapping paper to the wall and tears it off to reveal the message "We're going to Disney Land." As the kids read the message, the excitement sets in and they start screaming. The commercial flips from one family to the next and the intensity of the children gets higher and higher.
This commercial is perfect for Disney Land because it truly captures the energy of children, which is what the theme park and Disney brand is all about. This ad also effectively presents this magic in an authentic, sincere way.
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