Apple's 'Shot on iPhone' Celebrates Mother's Day Around the World

By: Laura McQuarrie - May 3, 2016
References: apple & adweek
As part of a continuation of its 'Shot on iPhone' campaign, Apple released a special-edition video in honor of Mother's Day. The short 30-second video features a compilation of photo and video clips that have been taken with the brand's smartphone, showing off its ability to capture some of the most beautiful moments in life with stunning clarity.

The heartwarming video features photos of mothers and their children from all over the world, including wide age ranges like newborn babies and their mothers, as well as grown-up mother-daughter pairings.

Rather than spotlighting the many tech-focused specifications of its devices, this video is a great example of how Apple succeeds at telling a story about its smartphones by tapping into the emotional qualities of the product.