The Old Spice 'Believe in Your Smellf' campaign has launched another hilarious commercial called 'I Will Live Forever.' This ad ties in with the 2012 Olympics as the commercial is based around an unsuspecting man becoming an all-around winner.
Just like the previous ad in the campaign, the main character is listening to self-improvement tapes. He goes from being a scrawny little boy to a ripped muscle man, winning all the gold medals and several others. He also cures all of the world's problems, and will forever be remembered for his premium table crackers.
The campaign is part of the P&G advertising for the 2012 Olympics in London and is another winning hit for the brand.
Stats for Smelly Olympic Campaigns
Trending: Older & Average
Research: 2,939 clicks in 196 w
Interest: > 3 minutes
Concept: I Will Live Forever
Related: 55 examples / 42 photos
Segment: Males, 12-55
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