The Old Spice Campaign to Save the World Involves Dikembe Mutombo

By: Jonathon Brown - Published: Nov 24, 2012 • References: oldspicesavestheworld & creativecriminals
This latest Old Spice campaign aims to save the world by way of retired NBA player Dikembe Mutombo.

The story goes that the Mayan calendar predicts the world will end December 21, 2012. That gives Mutombo and Old Spice about a month to "save the world."

The Old Spice campaign plays out like this: a video explains the scenario and ends with a 1980s-inspired video game version of his likeness holding two flapping doves above a button that says "Play." Once clicked, users are brought to From there, you lead Mutombo on a journey through different challenges in a low-graphic video game that looks like it came from an arcade three decades ago.

Each week, a new level in this Old Spice campaign is unlocked and you can help Mutombo reach his destination, which means he's saved the world. Stats for Apocalyptic Deodorant Ads Trending: Older & Chilly
Research: 527 clicks in 182 w
Interest: > 3 minutes
Concept: Old Spice Campaign
Related: 73 examples / 56 photos
Segment: Males, 4-35
Comparison Set: 27 similar articles, including: comically interactive ads, smelly olympic campaigns, and death-defying advertisements.