Head & Shoulders and Old Spice has been merged by the multinational consumer goods company Proctor & Gamble to create a new shampoo. This merger has created an alluring shampoo that not only keeps men’s hair flake-free, but also makes them smell irresistible.
The launch of this new product is being supported by ‘The Season of the Whiff’ campaign, which is both humorous and charitable. The campaign was started by C.J. Wilson and his teammate Josh Hamilton, and invites the fans to tweet the pitcher’s strikeouts with the hashtag #Whiff, where the company will donate $1 for each tweet.
C.J. Wilson encourages players and viewers to help out by stating, "My job is to strike people out, that’s why the Angels brought me in. So if any hitters out there want to help the kids, just go ahead and strike out."
Stats for Lusciously Athletic Shampoo Ads
Trending: Older & Mild
Research: 694 clicks in 161 w
Interest: > 3 minutes
Concept: Head & Shoulders And Old Spice
Related: 65 examples / 50 photos
Segment: Males, 18-55+
Comparison Set: 24 similar articles, including: illustrated style branding, drawn damsel branding, and cartooned kindred branding.
Lusciously Athletic Shampoo Ads
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