The Old Spice Muscle Music Campaign Makes Sweet Melodies

By: Meghan Young - Published: Aug 30, 2012 • References: wk & itsnicethat
Weiden + Kennedy has done it again with the Old Spice Muscle Music commercial. A hilarious percussion performance, former NFL player and actor Terry Crews uses his brawn and not his brain to create some sweet, sweet melodies. Wires have been hooked up to his pecks, abs and more and connected to a whole percussion set to accomplish this unique feat.

While the Old Spice Muscle Music commercial is hilarious to watch, the true treat comes afterwards. Another window subsequently pops up that allows people to control the music themselves (and Crews' well-formed muscles) with their keyboards. Sensationally silly, the Old Spice definitely has another viral hit on their hands, especially with the interactive bit on the end. Stats for Brawny Percussion Cleanser Commercials Trending: Older & Chilly
Research: 330 clicks in 194 w
Interest: 0.5 minutes
Concept: Old Spice Muscle Music
Related: 77 examples / 59 photos
Segment: Males, 18-55
Comparison Set: 28 similar articles, including: linebacker hygiene commercials, hunky holiday campaigns , and mantastic deodorant ads.