Superstar

The Fiat Use Original Parts Campaign Wants to Keep Things Working Smoothly

By: Meghan Young - Published: • References: leoburnett & ibelieveinadv
The Fiat Use Original Parts ad campaign hilariously depicts the danger of using a wrong part in their cars. Likening it to Yoko Ono's effect on the Beetles, everything can simply stop working. This is also the case with the introduction of a hot maid in a family household and even a Christopher Columbus character trying to 'tame' a tribe of natives.

Conceived and executed by the Leo Burnett ad agency branch based in Sao Paulo, Brazil, the Fiat Use Original Parts ad campaign was art directed by Sergio Lobo, André Kirkelis and Bruno Bueno with creative direction by Ruy Lindenberg. Illustrated by Heitor Satyro, the images all revolve around funny depictions of people encircled by a common car part. It drives home the fact that people prefer things to work. Stats for Work-Disruptive Car Ads Trending: Older & Buzzing
Traction: 8,570 clicks in 108 w
Interest: 1.9 minutes
Concept: Fiat Use Original Parts
Related: 57 examples / 44 photos
Segment: Males, 18-55+
Comparison Set: 21 similar articles, including: top 100 drinking trends of 2014, dark festive beers, and burlesque lingerie lines.