The new Activia Shakira commercial wants everyone to realize that happiness begins on the inside and works its way outwards. With Activia being the leader in digestive system-regulating yogurt, this commercial shows that when you eat Activia, your stomach will be happy.
Activia's choice in Shakira as a spokesperson is perfect, since she is most known for her belly dancing moves. The commercial would like us to think that when Shakira eats Activia there are hundreds of little Shakira's belly dancing inside of her; which is fitting since dancing is an activity that makes her happy.
With the tagline "Feeling good starts from the inside," this Activia commerical hopes to make women comfortable with themselves first. Having a regulated digestive system helps with body image as it helps you get the proper nutrients from your food.
Stats for Belly Dancing Yogurt Commercials
Trending: Older & Average
Research: 1,648 clicks in 113 w
Interest: > 3 minutes
Concept: Activia Shakira Commercial
Related: 83 examples / 64 photos
Segment: Females, 18-55
Comparison Set: 30 similar articles, including: shakira searches pass britney (google trends), diva lifestyle shoots, and pretty people-watching.
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