Record Bank's Financial Campaign Has Young Kids Run Its Bank for a Day

By: Laura McQuarrie - Sep 12, 2015
References: & creativeguerrillamarketing
Money management can be quite intimidating for the average person, so Record Bank created a unique financial campaign to show how easy banking can be. The stunt involved explaining banking to children and then having them run the bank for the course of an entire day.

The kids were taught how to explain debit cards, credit cards, loans and open an account to the bank's adult customers, using toys, candy and cookies as props for the spirited explanations.

As taken aback as some of the adults were that kids would be handling their banking needs, the stunt does a good job of showing just how simple it is for people of all ages to become financially literate, especially when the bank is on the side of its clients.