RBC Retells Classic Stories to Show the Benefits of Mobile Banking

By: Misel Saban - Aug 27, 2015
References: youtube & marketingmag
RBC latest mobile banking commercials tap into the child in us all with illustrated retellings of classic fairytales complete with solutions that are tied to banking. The commercials are short, funny and well-illustrated creating simple storylines that showcase how convenient and helpful it is to have RBC mobile banking.

Adding a whimsical spin to conventionally dry banking, RBC created the Tales of #HappySending that showcase several children's stories being adapted to have modern spins and banking-related obstacles. Stories that have been featured include The Three Little Pigs, Snow White and the Seven Dwarfs and Princess in the Pea. For example, one commercial stars Rapunzel calling for a locksmith to free her from the tower and using mobile banking to transfer him payment.