This year's Christmas ad from retailer John Lewis is a heartening tale about 'The Man on the Moon'—cleverly, MyVoucherCodes created a "discount" commercial parody to demonstrate that "Christmas doesn't cost the moon."
The original John Lewis ad is rumored to have taken more than seven months of filming and over £7 million to create. In contrast, MyVoucherCodes teamed up with students from the School of Communications Art to create a budget version for only $700 in seven hours. Considering that the John Lewis Christmas ads are always trending at the time of their release, this was a clever way for MyVoucherCodes to grab onto the coattails of a viral commercial.
As a producer of some of the season's most-loved Christmas commercials, John Lewis' ads are commonly parodied. Last year, Redshirt Films created a comical reimagining of the brand's holiday ad, 'Monty the Penguin.'
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