Feminized Athleticism

The empowerment of young girls rages on in the sports industry
Implications - Though the idea of some sports being "just for boys" is quickly dissipating, girls are still not fully accommodated in the realm of athleticism. Feminized equipment and girl-only sports forward this movement in hopes of not just easing tensions today, but of reshaping the minds of youth to no longer perceive gender as a hurdle in sports and in life.
SCORE: 6.5
This Quarter and Mild Top 6 Examples: 10,461 Total Clicks Feb 13 - Jun 15
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Activity
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DEMOGRAPHICS
Princess Softball Uniforms - This 'Frozen' Girls Softball Team Poses in Disney Princess Attire
SCORE: 8.7
This Quarter and Hot 1,742 Clicks Pub: Jun 18, 15
Princess Softball Uniforms
This 'Frozen' Girls Softball Team Poses in Disney Princess Attire
This Disney-inspired ‘Frozen’ girls softball team posed for their team photographs wearing all blue princess dresses and their baseball cleats. The team is made of talented four and five-... [More]
Chic Illustrated Longboards - The Isabel Marant x Heritage Paris Skateboards are Gnarly
SCORE: 4.7
Mild 3,810 Clicks Pub: Feb 6, 13
Chic Illustrated Longboards
The Isabel Marant x Heritage Paris Skateboards are Gnarly
The Isabel Marant x Heritage Paris skateboard collection is badass and well-designed. The custom longboards are functional and will allow you to ride in style. Isabel Marant is an unlikely person... [More]
Female-Targeted Motocross Gear - Phoenix Motocross Specializes in Women’s Motocross Clothing
SCORE: 4.3
Mild 1,100 Clicks Pub: May 22, 14
Female-Targeted Motocross Gear
Phoenix Motocross Specializes in Women’s Motocross Clothing
Noticing a huge void in the market for women’s motocross clothing, Nancy Maxwell founded Phoenix Motocross. The Denver-based business just launched eight jerseys so female motocrossers don&#... [More]
Girl-Geared Archery Sets - Nerf Rebelle Series Bring the Action to a Different Demographic
SCORE: 4.1
Mild 2,012 Clicks Pub: Feb 28, 14
Girl-Geared Archery Sets
Nerf Rebelle Series Bring the Action to a Different Demographic
Nerf is bringing a set of archery toys (and other toys as well) to the market under the name of Rebelle. Hasbro and Nerf specifically don’t usually take aim (pun intended) at the female population,... [More]
Mermaid Swimming Schools - This Philippine Academy Teaches Girls to Swim Like a Mermaid
SCORE: 4.5
Mild 1,576 Clicks Pub: Jul 29, 13
Mermaid Swimming Schools
This Philippine Academy Teaches Girls to Swim Like a Mermaid
The Philippine Mermaid Swimming Academy recently opened to teach people how to swim like a mermaid. Many young girls want to be mermaids and this academy makes those dreams come true. The academy... [More]
Female Football Campaigns - This Campaign Aims to Promote Female Football & Increase Youth Interest
SCORE: 5
This Quarter and Mild 221 Clicks Pub: Jun 12, 15
Female Football Campaigns
This Campaign Aims to Promote Female Football & Increase Youth Interest
The advertising agency of Adam & Eve/DDB was hired by The Football Association to promote female football participation. The main goal for this campaign is to address the negative stereotypes... [More]