Feminized Athleticism

The empowerment of young girls rages on in the sports industry

Implications - Though the idea of some sports being "just for boys" is quickly dissipating, girls are still not fully accommodated in the realm of athleticism. Feminized equipment and girl-only sports forward this movement in hopes of not just easing tensions today, but of reshaping the minds of youth to no longer perceive gender as a hurdle in sports and in life.
SCORE: 5.8
This Year and Mild Top 6 Examples: 10,028 Total Clicks Feb 14 - May 16
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Consumer Insight Topics: MarketingLifestyleSports
Princess Softball Uniforms - This 'Frozen' Girls Softball Team Poses in Disney Princess Attire
SCORE: 7.1
Hot 2,568 Clicks Pub: Jun 18, 15
Princess Softball Uniforms
This 'Frozen' Girls Softball Team Poses in Disney Princess Attire
This Disney-inspired ‘Frozen’ girls softball team posed for their team photographs wearing all blue princess dresses and their baseball cleats. The team is made of talented four and five-... [More]
Yoga-CrossFit Workouts - Reebok Yoga Partner Tara Stiles Experiments with Blending Fitness Styles
SCORE: 6.6
This Year and Warm 627 Clicks Pub: May 6, 16
Yoga-CrossFit Workouts
Reebok Yoga Partner Tara Stiles Experiments with Blending Fitness Styles
Reebok Yoga Partner Tara Stiles worked in collaboration with the brand to create the vibrant Yoga Reebok Collection, but this is not her only area of expertise. Reebok challenged the NYC-based yogi... [More]
Female-Targeted Motocross Gear - Phoenix Motocross Specializes in Women’s Motocross Clothing
SCORE: 3.6
Mild 1,496 Clicks Pub: May 22, 14
Female-Targeted Motocross Gear
Phoenix Motocross Specializes in Women’s Motocross Clothing
Noticing a huge void in the market for women’s motocross clothing, Nancy Maxwell founded Phoenix Motocross. The Denver-based business just launched eight jerseys so female motocrossers don&#... [More]
Girl-Geared Archery Sets - Nerf Rebelle Series Bring the Action to a Different Demographic
SCORE: 3.4
Mild 2,340 Clicks Pub: Feb 28, 14
Girl-Geared Archery Sets
Nerf Rebelle Series Bring the Action to a Different Demographic
Nerf is bringing a set of archery toys (and other toys as well) to the market under the name of Rebelle. Hasbro and Nerf specifically don’t usually take aim (pun intended) at the female population,... [More]
Female Football Campaigns - This Campaign Aims to Promote Female Football & Increase Youth Interest
SCORE: 3.5
Mild 534 Clicks Pub: Jun 12, 15
Female Football Campaigns
This Campaign Aims to Promote Female Football & Increase Youth Interest
The advertising agency of Adam & Eve/DDB was hired by The Football Association to promote female football participation. The main goal for this campaign is to address the negative stereotypes... [More]
Female-Empowering Sport Events - The Nike Women's Race Series Takes Over 20 Cities Around the World
SCORE: 3.2
Mild 2,463 Clicks Pub: Mar 4, 15
Female-Empowering Sport Events
The Nike Women's Race Series Takes Over 20 Cities Around the World
The Nike Women’s Race Series is part of a larger movement that will inspire women to be healthy and active this year. Encouraging community as much as fitness, it brings like-minded women... [More]