Feminized Athleticism

The empowerment of young girls rages on in the sports industry
Implications - Though the idea of some sports being "just for boys" is quickly dissipating, girls are still not fully accommodated in the realm of athleticism. Feminized equipment and girl-only sports forward this movement in hopes of not just easing tensions today, but of reshaping the minds of youth to no longer perceive gender as a hurdle in sports and in life.
SCORE: 5.1
This Year and Mild Top 4 Examples: 8,373 Total Clicks Feb 13 - Jul 14
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DEMOGRAPHICS
Chic Illustrated Longboards - The Isabel Marant x Heritage Paris Skateboards are Gnarly
SCORE: 4.8
Mild 3,774 Clicks Pub: Feb 6, 13
Chic Illustrated Longboards
The Isabel Marant x Heritage Paris Skateboards are Gnarly
The Isabel Marant x Heritage Paris skateboard collection is badass and well-designed. The custom longboards are functional and will allow you to ride in style. Isabel Marant is an unlikely person... [More]
Female-Targeted Motocross Gear - Phoenix Motocross Specializes in Women’s Motocross Clothing
SCORE: 4.4
Mild 1,044 Clicks Pub: May 22, 14
Female-Targeted Motocross Gear
Phoenix Motocross Specializes in Women’s Motocross Clothing
Noticing a huge void in the market for women’s motocross clothing, Nancy Maxwell founded Phoenix Motocross. The Denver-based business just launched eight jerseys so female motocrossers don&#... [More]
Girl-Geared Archery Sets - Nerf Rebelle Series Bring the Action to a Different Demographic
SCORE: 4.1
Mild 1,989 Clicks Pub: Feb 28, 14
Girl-Geared Archery Sets
Nerf Rebelle Series Bring the Action to a Different Demographic
Nerf is bringing a set of archery toys (and other toys as well) to the market under the name of Rebelle. Hasbro and Nerf specifically don’t usually take aim (pun intended) at the female population,... [More]
Mermaid Swimming Schools - This Philippine Academy Teaches Girls to Swim Like a Mermaid
SCORE: 4.6
Mild 1,566 Clicks Pub: Jul 29, 13
Mermaid Swimming Schools
This Philippine Academy Teaches Girls to Swim Like a Mermaid
The Philippine Mermaid Swimming Academy recently opened to teach people how to swim like a mermaid. Many young girls want to be mermaids and this academy makes those dreams come true. The academy... [More]