The Nike Tech Pack Lookbook Captures Candid Moments With Star Athletes

By: Rahul Kalvapalle - Published: Aug 28, 2014 • References: nikeinc & hypebeast
The Nike Tech Pack Lookbook features candid shots of several star Nike athletes spanning an array of different sports, and includes honest discussions on how the athletes lead their lives in their high-pressure environment and maintain a balance between their sport and their personal lives. The athletes offer a rare peek into their lives as they talk about how they try and continually raise the bar in their chosen sport.

The Nike Tech Pack Lookbook complements the Fall 2014 Nike Tech Pack Collection, which offers classic silhouettes in a modern package, with increased functionality and high-performance attributes.

The athletes featured in the lookbook include tennis superstars Rafael Nadal and Serena Williams, soccer player Kevin Prince-Boateng and Swedish pole-vault hotshot Angelica Bengtsson. Stats for Elite Athlete Lookbooks Trending: Older & Mild
Research: 2,305 clicks in 90 w
Interest: 3 minutes
Concept: Tech Pack Lookbook
Related: 100 examples / 77 photos
Segment: Neutral, 12-55
Comparison Set: 37 similar articles, including: down-to-earth activewear lookbooks, brazil-themed lingerie lookbooks, and jumping sportswear lookbooks.