Noticing a huge void in the market for women's motocross clothing, Nancy Maxwell founded Phoenix Motocross. The Denver-based business just launched eight jerseys so female motocrossers don't have to settle for wearing ill-fitting gear that's really designed for men.
The jerseys are lightweight, breathable and moisture-wicking so that riders can make a wide range of movements and have their rides improved, not hampered by their clothing choices. In addition to being highly functional, Phoenix Motocross' gear is attractive and printed with colorful patterns and graphics. As intended, this is the kind of motocross gear that women want to wear.
Alike the jerseys, Phoenix Motocross' pants are built to allow mobility and airflow and there are already some plans in the works to offer them in colorful options to match the vibrancy of the jerseys.
Stats for Female-Targeted Motocross Gear
Trending: Older & Mild
Research: 1,399 clicks in 100 w
Interest: 1.2 minutes
Concept: "women’s Motocross Clothing"
Related: 107 examples / 82 photos
Segment: Females, 18-35
Comparison Set: 39 similar articles, including: wacky motocross hybirds (update), unisex tomboy collections, and protective gel-layered gear.
Female-Targeted Motocross Gear
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