The Ernest Hemingway Foundation ad campaign is doubly clever. Not only does it promote some of the authors better known works including 'The Old Man and the Sea' and 'For Whom the Bell Tolls,' it tweaks the titles in order to bring his own personal life into the limelight. A celebrity for more than just his famous books, Hemingway has led quite the interesting life.
Conceived and executed by Ogilvy & Mather, an ad agency based in Chicago, United States, The Ernest Hemingway Foundation ad campaign highlights his run in with a Nazi submarine and a few angry bulls as well as his tumultuous love life that involved four wives. It was art directed by Isaac Pagan with illustrations by Andries Maritz and Jon Oye.
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