Seeking accessibility, consumers turn to apps to keep track of special moments
Implications - Offering an alternative to photo albums and scrap books, apps are offering more accessible ways to capture special, everyday moments. Going beyond traditional picture-taking, these memory apps keep track of more minuscule, yet equally significant events. Thus, catering to consumers like moms, looking for ways to cherish familial experiences.
Trend Themes
1. Digitized Memory Apps - Apps that offer more accessible ways to cherish special, everyday moments are disrupting traditional photo albums and scrapbooks.
2. Life-logging Apps - Apps that help people document special moments, inspired by historical events such as the Kennedy shooting, are gaining popularity.
3. Memory-sharing Apps - Apps that allow users to surprise friends with old photographs and relive important moments are becoming more common.
Industry Implications
1. Photography - Photography companies can incorporate memory apps or offer complementary services to stay competitive.
2. Social Media - Social media companies can incorporate memory and life-logging apps into their platforms to keep users engaged.
3. Mobile Development - Developers can create innovative memory apps that combine elements of life-logging, memory-sharing, and digitized keepsakes.
