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The Juicy Couture Fall 2013 Campaign Incorporates Social Media

By: Meghan Young - Published: • References: facebook & fashionologie
The Juicy Couture Fall 2013 ad campaign is as vibrant and edgy as the brand itself is. Embracing its identity as it should, the print images are just the beginning of this immersive advertising experience. Dubbed 'Wild at Heart,' which encapsulates the sexy and exotic looks featured throughout the photoshoot, the campaign also includes shoppable videos and collections on the label's Facebook page.

Shot by photography duo Inez van Lamsweerde and Vinoodh Matadin, the Juicy Couture Fall 2013 ad campaign stars models Andreea Diaconu and Edita Vilkevičiūtė. It was inspired by its partners Kelly Framel (The Glamourai), model and DJ Alexandra Richards, actress Lucy Hale and more. Michelle Ryan, VP of global digital and social strategy, says, "We wanted to create a destination for our fans to be wild about and provide a platform for them to connect with other fearless girls." Stats for Vibrantly Edgy Fashion Ads Trending: Older & Popular
Traction: 9,430 clicks in 62 w
Interest: 1.8 minutes
Concept: Juicy Couture Fall 2013
Related: 104 examples / 80 photos
Segment: Females, 18-55
Comparison Set: 38 similar articles, including: fiercely dark fashion ads, adorably flirtatious fashion ads, and chic girl gang fashion ads.