Wanderlustvertising

As consumers crave escape, brands answer with travel-focused depictions

Implications - Traveling for consumers has a certain level of intrigue and panache that make it highly coveted, which brands are using to their advantage with wanderlust-inspired marketing. The utilization of travel as a means of connecting with consumers speaks to them on the basis of daydreaming and adventure, which resonates with their preference for escapism.
SCORE: 4.4
Warm Top 6 Examples: 44,899 Total Clicks Sep 13 - Jul 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Roadside Traveller Portraits - Risbel Magazine's A Hitchhiking Story Features Sunkissed Captures
SCORE: 5.9
V. Hot 12,283 Clicks Pub: May 25, 14
Roadside Traveller Portraits
Risbel Magazine's A Hitchhiking Story Features Sunkissed Captures
River Viiperi stars in Risbel magazine’s “A Hitchhiking Story” editorial. The top model is captured by photographer Bell Soto while travelling down a remote desert road. Known for... [More]
Traveling Trailer Park Editorials - Karolina Jakimiak Photographs Wild Photography With Model Klima
SCORE: 4.8
Warm 8,036 Clicks Pub: Sep 30, 13
Traveling Trailer Park Editorials
Karolina Jakimiak Photographs Wild Photography With Model Klima
Karolina Jakimiak photographs wild photography where an abandoned vehicle lies out in the open. Model Aleksandra Klima uses the rustic vehicle in order to create spectacular poses that are cover-... [More]
Artistic Roadtrip Editorials - Sam LI and Jenna Lipps Embark on an Artistic Journey
SCORE: 4.9
Warm 11,658 Clicks Pub: May 7, 14
Artistic Roadtrip Editorials
Sam LI and Jenna Lipps Embark on an Artistic Journey
Photographer Sam Li and model Jenna Lipps threw caution to the wind when they decided to embark on a road trip for the sake of art. Their journey will be split up into five parts for a C-Heads... [More]
American Roadtrip Editorials - Luke Byrne and Ryan Kenny Went on a Stateside Joy Ride
SCORE: 3.3
Warm 8,879 Clicks Pub: Jul 8, 14
American Roadtrip Editorials
Luke Byrne and Ryan Kenny Went on a Stateside Joy Ride
Australian photographers Luke Byrne and Ryan Kenny embarked on a road trip with a convertible Mustang at their disposal and the American Dream in their pocket. Their first impressions of America (... [More]
Posh Traveler Portraits - GQ Japan's On the Road Editorial is Lensed by Photorgapher Shiro Katagiri
SCORE: 3.7
Mild 3,221 Clicks Pub: Jul 30, 14
Posh Traveler Portraits
GQ Japan's On the Road Editorial is Lensed by Photorgapher Shiro Katagiri
Tomas Fernandez at View Management stars in GQ Japan’s latest editorial exclusive entitled ‘On the Road’. The model teams up with photographer Shiro Katagiri for the shoot that... [More]
Cultured Bohemian Lookbook Videos - The Anthropologie Collection is Beaming with Color
SCORE: 3.2
Untested 822 Clicks Pub: Feb 4, 14
Cultured Bohemian Lookbook Videos
The Anthropologie February 2014 Collection is Beaming with Color
Imagine a place so exotically bustling with life, color and culture inspiring a fashion collection; the Anthropologie February 2014 Lookbook would be the result. Using Hungarian superstar model... [More]