Clothing Casing

Clothing elements are added to packaging designs for aesthetic appeal
Implications - Going beyond necessity, brands are turning to more sophisticated packaging materials to create consumer intrigue. Using denim and fabrics as an alternative casing, these products reference elements of fashion to add stimulating aesthetics to traditional store-bought goods.
SCORE: 7.6
This Quarter and Warm Top 4 Examples: 17,828 Total Clicks Jan 12 - Jul 14
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DEMOGRAPHICS
Denim Product Packaging - The Latest Package Designs for MUSTANG Jeans Come Covered in Denim
SCORE: 8.3
This Quarter and Hot 2,499 Clicks Pub: Jul 16, 14
Denim Product Packaging
The Latest Package Designs for MUSTANG Jeans Come Covered in Denim
MUSTANG Jeans has cleverly stepped up its package designs to market its latest line of limited edition jeans. The online orders uniquely arrive to buyers in a box wrapped in the actual pair of jeans.... [More]
Second-Hand Denim Branding - The Name of These Girls Packaging Dresses the Product Like a Person
SCORE: 7.5
This Year and Hot 3,836 Clicks Pub: Jan 22, 14
Second-Hand Denim Branding
The Name of These Girls Packaging Dresses the Product Like a Person
The idea for The Name of These Girls packaging came from treating the CD as if it were one of the members of the band. As such, the logical way to dress the disc up was with clothing. Gabriel Palmer... [More]
Blanketed Baked Goods - Break Kingdom Packaging Opts for the Snug Eco Alternative
SCORE: 5.3
Warm 7,876 Clicks Pub: Jan 5, 12
Blanketed Baked Goods
Break Kingdom Packaging Opts for the Snug Eco Alternative
When someone says "packaging," it is very common to think of materials such as paper and plastic which form the bulk of most product wrappers these days. Break Kingdom packaging may then be an unexpected… [More]
Avian Shoelace Packaging - Görtz' 'Shoelace Birds' are an Imaginative Way to Package Shoelaces
SCORE: 4.5
Mild 3,617 Clicks Pub: Jul 29, 13
Avian Shoelace Packaging
Görtz' 'Shoelace Birds' are an Imaginative Way to Package Shoelaces
Görtz’s clever ‘Shoelace Birds’ have creative shoelace packaging designed to appeal to kids and draw attention to the children’s shoe department. The colorful shoelaces have... [More]