Luisa Conserve Branding Screams Danger in the Form of Spice

By: Amelia Roblin - Published: Jun 1, 2011 • References: packagingoftheworld
No pop culture symbol communicates warning like that yellow security tape, and Luisa Conserve packaging exploits this image to describe the fiery flavor of its savory products.

A visual communications student from Turkey, Selim Kucukkutlu, designed these alarming tin can labels. Backed with a plain white, the stickers achieve great contrast compared to the use of blazing reds with the inclusion of images of hot chili peppers and jalapenos.

Aiming to communicate a clear message about the intensity of its contents, each canister incorporates the roughly written condiment name, a small logo, a single picture and the accent of "too hot" caution tape. Luisa Conserve packaging is clear and clever, and playfully poses a challenge to anyone daring enough to devour such spicy food. Stats for Police Tape Packaging Trending: Older & Chilly
Research: 4,517 clicks in 259 w
Interest: 4 minutes
Concept: Luisa Conserve
Related: 73 examples / 56 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: patterned marinade marketing, sauce splatter marketing, and chalkboard beverage branding.