No pop culture symbol communicates warning like that yellow security tape, and Luisa Conserve packaging exploits this image to describe the fiery flavor of its savory products.
A visual communications student from Turkey, Selim Kucukkutlu, designed these alarming tin can labels. Backed with a plain white, the stickers achieve great contrast compared to the use of blazing reds with the inclusion of images of hot chili peppers and jalapenos.
Aiming to communicate a clear message about the intensity of its contents, each canister incorporates the roughly written condiment name, a small logo, a single picture and the accent of "too hot" caution tape. Luisa Conserve packaging is clear and clever, and playfully poses a challenge to anyone daring enough to devour such spicy food.
Sauce Splatter Marketing
Patterned Marinade Marketing
Chalkboard Beverage Branding
Pill Bottle Beer Branding
Prime Northern Provisions
Luisa Conserve Branding Screams Danger in the Form of Spice
By: Amelia Roblin - Published: Jun 1, 2011 • References: packagingoftheworld