The creative team at Lehi Valley Trading Company have created a new, bold and vibrant brand of gourmet popcorn entitled Crave Canyon. The tongue-in-cheek phrases and titles that adorn the brightly colored bags introduce a kind of laid-back humor that cozies up nicely with the relaxed snack popcorn.
Each kind of popcorn has its own unique name and clever chef animation playing with the iconic images associated with flavor profile. The sun-dried tomato, asiago cheese and herbs flavor, for instance, showcases the chef holding up the Leaning Tower of Pisa and the wasabi ginger flavor shows the chef assuming the classic Karate Kid pose.
Made using all-natural ingredients, Crave Canyon is for stylish health-conscious snackers equipped with a good-humored funny bone.
Sure to have to snacking with gusto, Crave Canyon's packaging will garner this decadent corn a whole lot of attention.
Stats for Humorous Snack Packages
Trending: Older & Chilly
Research: 7,416 clicks in 231 w
Interest: 4 minutes
Concept: Crave Canyon
Related: 92 examples / 71 photos
Segment: Neutral, 18-55
Comparison Set: 34 similar articles, including: holistic beverage branding, color-coded cure branding, and deco diamond branding.
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