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Görtz' 'Shoelace Birds' are an Imaginative Way to Package Shoelaces

By: Laura McQuarrie - Published: • References: thedieline
Görtz's clever 'Shoelace Birds' have creative shoelace packaging designed to appeal to kids and draw attention to the children's shoe department. The colorful shoelaces have been placed in the beaks of tropical birds so that they look like worms. The packaging is not only creative, it's clever and humorous as well.

Shoelaces add a fun kick when they're added to any pair of sneakers. Althouth they can be printed with cute patterns and eye-catching colors, before they are added to a shoe they are still quite ordinary products. Görtz's packaging takes it up a notch and transforms the shoelaces into a whimsical and imaginative part of the box. Kids will even enjoy collecting these cute boxes designed by Hamburg's 'gürtlerbachmann' agency.